REBRAND CONCEPT
Rebrand concept for Canine Castle, top quality pet care, and top-notch service befitting royalty.
Logo Symbol
Menu Board Design
Established in 2004, K-9 Castle LLC is a family owned company dedicated to providing top quality pet boarding, daycare, and grooming services for all types of dogs. With a genuine passion for dogs and for delivering top-notch service befitting royalty, K-9 Castle stands out as the premier full service pet destination for pet owners who want nothing less than the best services for their beloved furry friends.
For this project, I wanted to create a regal feel to elevate the brand, but maintain a welcoming and warm feel that comforts the pets and parents who chose the family owned business.
The mood board features images of the existing business and original branding, as well as images to inspire the new design.
The title typeface gives the brand an elegant look, while the body copy brings in a more fun and playful element. With the red and yellow color palette, I continued this combination of elegance and playfulness with deep warm tones.