PACKAGING CONCEPT DESIGN

Packaging concept design “Elebar.”

Elebar is a concept for a Peanut Butter and Jelly candy bar, which influenced the color palette. I chose softer colors close to pastels to keep the packaging inviting and appealing to a younger demographic. This idea carries into the type choices as well. I wanted something simple and readable that was inviting from the shelves.

The elephant mascot needed to feel soft and friendly, so I created a youthful and simple elephant.